The Places We Go


Brookstone

Idea

Capture audience attention with the most massive screen in Times Square and show how Brookstone's products can seamlessly fit into everyday life.

Execution

Featuring an immersive illustrated NYC, the animation follows the story of a woman interacting with Brookstone products on her way home, seamlessly transitioning from scene to scene, and ultimately culminating in a Brookstone logo the length of a city block.

Fun

We visited Times Square to watch it play live! We also pulled off the whole animation in two weeks.